Reading Practice Test 20- ADVERTISING (B2)

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Created: Friday, 23 March 2018 08:28
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* This proficiency exam preparation material has been carefully designed by Özgür Mithat Ardane, an experienced English teacher.

 Reading Practice Test 20

ADVERTISING

         Teams of writers, artists, and designers collaborate at advertising companies to craft persuasive, and visually powerful advertisements. Although advertising campaigns can dramatically increase the sales of a product, the cost is not cheap.  Companies spend billions of greenbacks in advertisings with the expectation that it will effectively promote their products and services and increase their profits. The costs associated with advertising can vary widely; for instance, newspaper ads can cost thousands of dollars, magazine and Web ads can reach hundreds of thousands of dollars, and television commercials can require the millions.

        So, why do companies spend so much money to promote their products or services? Successful advertising can establish powerful connections between consumers and specific brands. In today's digital age, advertising and promotional messages are all around us. Whether you are watching television, driving on the highway, flipping through a magazine or listening to the radio, we encounter advertisements everywhere. Despite ongoing debates about the effectiveness of advertising and its impact on consumer behavior, the reality is that whether we like them or not, ads become part of our consciousness and may remain in our memories for decades. They will always shape our perceptions and influence our purchasing decisions. 

 

QUESTIONS

   Teams of writers, artists, and designers collaborate at advertising companies to craft persuasive, and visually powerful advertisements. Although advertising campaigns can dramatically increase the sales of a product, the cost is not cheap.  Companies spend billions of greenbacks in advertisings with the expectation that it will effectively promote their products and services and increase their profits. The costs associated with advertising can vary widely; for instance, newspaper ads can cost thousands of dollars, magazine and Web ads can reach hundreds of thousands of dollars, and television commercials can require the millions.

1. What is the primary purpose of advertising companies according to paragraph 1?

  1. To sell products directly to consumers
  2. To collaborate with other businesses
  3. To create successful and eye-catching ads 
  4. To increase the sales of a product

2. What does greenbacks refer to in the first paragraph?

  1. money
  2. budget
  3. dollors
  4. Turkish Lira

 

    So, why do companies spend so much money to promote their products or services? Successful advertising can establish powerful connections between consumers and specific brands. In today's digital age, advertising and promotional messages are all around us. Whether you are watching television, driving on the highway, flipping through a magazine or listening to the radio, we encounter advertisements everywhere. Despite ongoing debates about the effectiveness of advertising and its impact on consumer behavior, the reality is that ads become part of our consciousness and may remain in our memories for decades. They will always shape our perceptions and influence our purchasing decisions. 

3. Which of the following best expresses the essential information in the highlighted sentence?

  1. Advertising's significant influence on consumer behavior continue to be debated, but ads can always remain in our mind.
  2. Although people keep discussing about advertising's effectiveness and its effects on consumer behavior, ads are deeply fixed in our minds.
  3. Despite debates about the effects of advertising and its impact on consumer behavior, the fact is that ads can be remembered for a long time.
  4. Ongoing debates on advertising influence consumer behavior, but ads can be remembered for a long time.

4. What is emphasized about advertising in paragraph 2?

  1. It is everywhere in daily life and it has the power to shape our decisions.
  2. It has minimal impact on consumer behavior.
  3. It is effective in promoting products and services.
  4. It reduces company expenses.

 

     Teams of writers, artists, and designers collaborate at advertising companies to craft persuasive, and visually powerful advertisements. Although advertising campaigns can dramatically increase the sales of a product, the cost is not cheap.  Companies spend billions of greenbacks in advertisings with the expectation that it will effectively promote their products and services and increase their profits. The costs associated with advertising can vary widely; for instance, newspaper ads can cost thousands of dollars, magazine and Web ads can reach hundreds of thousands of dollars, and television commercials can require the millions.

    So, why do companies spend so much money to promote their products or services? Successful advertising can establish powerful connections between consumers and specific brands. In today's digital age, advertising and promotional messages are all around us. Whether you are watching television, driving on the highway, flipping through a magazine or listening to the radio, we encounter advertisements everywhere. Despite ongoing debates about the effectiveness of advertising and its impact on consumer behavior, the reality is that ads become part of our consciousness and may remain in our memories for decades. They will always shape our perceptions and influence our purchasing decisions. 

5. Which of the followings can NOT be inferred from the reading passage?

  1. The cost of advertisements can be high.
  2. Advertisements can be a mirror of the society.
  3. Advertising is the most effective way to reach to a large number of people. 
  4. Advertising is the most important marketing tool for organizations. 

6. What is the purpose of the writer of writing this paragraph? 

  1. to prove that companies need advertisements to be more successful.
  2. to explain the negative effects of advertisements on children.
  3. to provide us with information about the cost of advertisements.
  4. to explain the power of advertisements in today's modern life.

 7. What can be concluded from the passage?

  1. Advertising companies work together to create effective advertisements.
  2. People are easily affected by any ads.
  3. In modern society, it is not easy to escape from advertisments.
  4. Successful advertising campaigns have a minor impact on brand perception.

 

VOCABULARY 

8. Which of the following is closest in meaning to establish in paragraph 2?

  1. create
  2. produce
  3. assist
  4. prevent

9. If you flip through a magazine, you ______________.

  1. turn pages             
  2. write notes on pages                 
  3. read in detail                     
  4. buy a magazine

 10. Which of the following is closest in meaning to perception in paragraph 2?

  1. brain
  2. attitude
  3. memory
  4. skill

 

Click here to Show / Hide Answers.

1. c

2. c

3. c

4. a

5. b

6.d

7.c

8.a

9.a

10.b